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Good Move reviews: what it pays, and who is behind it

Drawn from Good Move's own site, Companies House and the RICS, ombudsman and trade association registers, each dated to the day we read it.

By Haroon Ali Updated Covers England and Wales
On this page
  1. Who owns it
  2. Where the money comes from
  3. What it says it pays
  4. How it works, and when the offer can change
  5. What you cannot read first
  6. Is it reputable? The registers
  7. Three different scores
  8. The reviews it writes about rivals
  9. What we could not confirm
  10. Questions people ask

The short answer

Goodmove reviews put Good Move at 4.8 out of 5 on Trustpilot, from 1,324 reviews on 23 September 2026, and the company invites customers to write them.16 Good Move (goodmove.co.uk) is a trading style of ARN Capital Ltd, company 09376775, in Leeds.610 It says it pays up to 85 per cent of market value, and it publishes no contract terms.46

Good Move, checked against its pages and the registers

  • Company behind the brand ARN Capital Ltd, 09376775, Leeds6
  • Buys directly Says it is a direct purchaser, not a broker to investors2
  • Published offer level Up to 85 per cent in one answer, around 80 per cent in another3
  • Fees to the seller None, and £500 towards your own solicitor4
  • When an offer can change After survey or legal reports, it may adjust or withdraw2
  • Sale contract terms No terms page; only data policies published6
  • RICS A regulated firm on the RICS directory14
  • Redress scheme On The Property Ombudsman register as ARN Capital Ltd15
  • Trade association A listed member of the property buyers association17
  • Whether an enquiry can reach an investor Not answered by anything published5
  • Rival reviews say it competes Not on the pages we read9
The House Desk's check of Good Move's pages and the registers, 23 September 2026.

Who owns Good Move?

ARN Capital Ltd, company 09376775, owns the Good Move trading style, and since March 2025 has itself been held by ARN Capital Group Ltd, a holding company owned by the same three directors.1011 ARN Capital Ltd's single registered activity is buying and selling its own real estate, which fits a company that buys houses.10

ARN Capital Ltd, as recorded on 23 September 2026

Company you contract with
ARN Capital Ltd, trading as Good Move6
Company number
0937677510
Status
Active, accounts not overdue10
Incorporated
7 January 201510
Registered office
Thorpe Park, Leeds LS15 8GB10
Owner since March 2025
ARN Capital Group Ltd, held by the same three directors11

Because the three directors hold the company through a holding company of their own, the 2025 change was a restructure rather than a sale.11 The company on your contract is still the trading company, ARN Capital Ltd, not the group.

ARN Capital Ltd on the register

  1. 7 January 2015 ARN Capital Ltd incorporated10 Briefly called Good Move Syndicate Ltd in its first months.
  2. February 2025 ARN Capital Group Ltd incorporated11 Six weeks before it took control.
  3. 31 March 2025 The three directors stop holding the shares personally11 The new holding company takes their place as controller.

Does Good Move buy with its own money?

By its own account Good Move buys directly, and it borrows to do it. Asked whether it brokers to investors, its own page says it is a direct purchaser of property, and its homepage contrasts itself with competitors that pass the purchase to a third party investor.21 Its questions page describes substantial backing from financial institutions.3

The charges register at Companies House for ARN Capital Ltd records charges in favour of a secured property lender.

ARN Capital Ltd's charges register, 23 September 2026

  • 53 charges outstanding12
  • 642 charges registered over the years12

Lending against houses is a normal way to run this business, and Good Move's questions page says as much. When you ask for proof of funds, ask for evidence that covers the borrowed part of the purchase as well as the company's own money.

How much does Good Move pay?

Up to 85 per cent of market value is Good Move's published figure, which its homepage calls location specific.14 On its own questions page, one answer says it typically offers up to 85 per cent for a direct purchase and another says it buys for around 80 per cent.3 Five per cent of a £250,000 house is £12,500, so the difference between those two sentences is not a rounding matter.

Read "up to" as a ceiling. When the Office of Fair Trading studied this market in 2013, a quick sale usually cost a seller 10 to 25 per cent of open market value. In the complaints it examined, the price finally paid had fallen by 22 per cent on average from the one first discussed.18 The number that matters is the one on your house, in writing, with the evidence behind it. Our sold prices tool gives you your own view of value first, and our cash offer checker shows where an offer sits.

ARN Capital Ltd publishes no fees for a seller. It says all costs are covered, with no hidden solicitor, valuation or agency charges, and it pays £500 towards legal fees if you use your own solicitor.42 So the whole cost sits in the discount. If you do use your own solicitor, set the £500 against a real quote. Solicitor fees when selling shows what goes into one.

How does Good Move work?

An offer in principle comes first at Good Move, and it may change on inspection. Valuations follow, then a formal offer subject to a surveyor's report. Where legal or survey reports reveal issues affecting value, ARN Capital Ltd says it may need to adjust the formal offer or withdraw it.23 A cash offer is stated to be guaranteed for seven days.4

What the published process means for you

  1. An offer in principle, before anyone visits What it means for you: Treat it as an opening figure, not the price. Nothing is settled until exchange.3
  2. The formal offer may be adjusted or withdrawn after survey What it means for you: Ask for any reduction in writing with the reason and the report it rests on.2
  3. Up to 85 per cent, and around 80 per cent, on the same page What it means for you: Ask which applies to your house before you take anything off the market.3
  4. No sale terms published anywhere What it means for you: Ask for the contract by email and read the exclusivity clause before you sign.

What you cannot read before you enquire

There is no terms and conditions page on the Good Move website. We looked for one and the address returns nothing. The only policy documents published are about data.6 So a seller cannot read, before making contact, whether they would be tied to the company for a period, whether there is a charge for withdrawing, or what happens if the sale collapses after survey.

Good Move's own process says the formal offer can be adjusted or withdrawn after survey, so the contract is where you find out on what terms. Ask for it before any valuation visit. Ten checks that work on any firm of this kind, Good Move included, are set out under choosing a house-buying company.

Good Move's pages give both 80 and 85 per cent, and it publishes no sale terms. Before you take the house off the market, I would want two things by email: the percentage for your own home, and the contract, so you can see whether you are tied in and what a survey can change.

Haroon Ali Author, The House Desk. Over 11 years in property and renovation

Is Good Move a reputable company?

The registers show Good Move in three places, which is as far as a register can answer that question. It appears on the RICS firm directory as a regulated firm under ARN Capital Ltd.14 The National Association of Property Buyers lists it as a member.17 The Property Ombudsman's register carries it under ARN Capital Ltd, trading as Good Move, for residential sales and residential property buying companies.15 Several companies in this market hold none of those three.

Two cautions. A RICS regulated firm is a firm-level registration, and it does not mean the price you are offered has been independently assessed.14 And the ombudsman listing gives no start date, so how long the membership has run is not shown.15

Three different scores, one company

When we read Good Move's Trustpilot profile on 23 September 2026 it showed 4.8 out of 5 from 1,324 reviews, with 94 per cent at five stars and 2 per cent at one. The profile is claimed, the company asks customers to review, and it had replied to 57 per cent of its negative reviews.16

Its own reviews page publishes two more averages, and the claim that 100 per cent of reviewers recommend Good Move.7

Three scores for one company, out of 5167

  • Trustpilot, read on the platform 4.8
  • Trustpilot, as its own page gives it 4.9
  • Google, as its own page gives it 4.7
The platform score as read on 23 September 2026; the other two as the company's reviews page states them.

The company's reviews page gives the Trustpilot score as 4.9 against the 4.8 on the platform, so read it on Trustpilot. And because Good Move asks its customers to review, that score describes the people it chose to ask.19

The reviews it writes about its rivals

Good Move's site hosts a hub and 25 individual pages reviewing named house-buying companies, among them several fellow members of the same trade association.8

The pages are not hidden and the introduction says plainly that the company has reviewed other cash house buying companies so readers can compare them.8 What none of the pages we read says is that Good Move buys houses too, and therefore competes with every company on the list. One, on National Homebuyers, ends with a table scoring Good Move against the company reviewed and an invitation to get a cash offer from Good Move instead.9 That page carries no author and no review date, so a reader cannot tell how old the comparison is.9

What we could not confirm

  • Which figure is operative, the 80 or the 85 per cent, and what location specific means.3
  • Any sale contract terms, because none are published.6
  • Whether a seller enquiry can reach an investor rather than the company itself.5
  • The RICS firm number published on the site, because the directory entry does not display one.14
  • A data protection registration number, which is not published on the site.6
  • Any ombudsman decision or court judgment naming the company. We found none, which is not the same as there being none.

Questions people ask

Are there fees with Good Move?

It says there are no fees and that all costs are covered, including solicitor, valuation and agency costs, and it offers 500 pounds towards legal fees if you use your own solicitor. The cost sits in the gap between the offer and market value instead.

Can Good Move reduce its offer?

Yes, and it says so. The offer in principle may change on inspection, and where legal or survey reports reveal issues affecting value the company may need to adjust the formal offer or withdraw it. Get any reduction and its reason in writing.

Can I trust Good Move reviews of other companies?

Read them knowing who wrote them. Good Move publishes 25 pages reviewing named house-buying companies, several of which are fellow trade association members, and none of the pages we read says that Good Move competes with them.

Before you accept any cash offer

A Good Move offer suits a seller for whom speed is worth at least the 15 per cent its ceiling leaves on the table, and more if your figure lands nearer the 80 per cent in its other answer. If speed is not worth that to you, an estate agent will usually get more for the same house, and at auction the bidding sets the price. The three ways to sell puts a cost on each, and Good Move's rivals have profiles of their own in our company reviews.

Find the route that fits you

Three questions, about 30 seconds. Your answers stay in your browser.

Sources

(19)

Numbers in the text link to these. Each was read on the date shown. How we research

  1. Good Move homepage Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  2. How it works Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  3. Frequently asked questions Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  4. Sell your house fast Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  5. Investment opportunities Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  6. Privacy policy Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  7. Good Move customer reviews Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  8. House buyer reviews hub Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  9. National Homebuyers reviews Good Move (ARN Capital Ltd). Company's own published information. England and Wales. Read 23 September 2026.
  10. ARN CAPITAL LTD, company 09376775 Companies House. Official register. England and Wales. Read 23 September 2026.
  11. ARN CAPITAL LTD, people with significant control Companies House. Official register. England and Wales. Read 23 September 2026.
  12. ARN CAPITAL LTD, charges Companies House. Official register. England and Wales. Read 23 September 2026.
  13. GOODMOVE (UK) LIMITED, company 09340441 Companies House. Official register. England and Wales. Read 23 September 2026.
  14. Good Move, RICS regulated firm listing RICS. Regulator or enforcement body. United Kingdom. Read 23 September 2026.
  15. Good Move entry on the register of businesses The Property Ombudsman. Redress scheme. United Kingdom. Read 23 September 2026.
  16. Good Move reviews Trustpilot. Review platform. United Kingdom. Read 23 September 2026.
  17. Members The National Association of Property Buyers. Trade or professional body. UK. Read 14 September 2026.
  18. Quick House Sales, market study report (OFT1499) Office of Fair Trading. Regulator or enforcement body. UK. Read 14 September 2026.
  19. Trustpilot's review labels Trustpilot. Review platform. Not applicable. Read 14 September 2026.