Yopa reviews: the three ways to pay, and what each one costs

On this page

1. How much Yopa charges
2. The unpublished no sale, no fee price
3. The Pay Later conveyancer
4. If your house does not sell
5. Who actually sells your house
6. Who owns Yopa
7. The savings claim, and its vintage
8. Yopa reviews, and how they are gathered
9. The public record
10. Where Yopa complaints go
11. What we could not confirm
12. Who Yopa suits
13. Questions people ask

Read Yopa reviews with the payment route in mind. A seller on No Sale, No Fee and one on Pay Later can sign with the same local agent and end up owing money on very different terms.

Yopa: prices, terms and records at a glance

• Headline prices published Pay Later bundles at £999, £1,599 and £2,199 including VAT.¹
• Other routes priced No price for No Sale, No Fee or for Pay Now.¹
• Conveyancing condition Pay Later needs their panel; the opt-out fee is not published.²
• Fee due date stated Ten months after listing, sold or not, unless completion or withdrawal comes first.²
• Company on your agreement Local agents are licensees, some with their own companies; the site does not say which signs.¹⁰
• Company behind the brand Yopa Property Limited, 09120252, incorporated July 2014.⁴
• Who owns it Majority through DMGV, a Daily Mail group company; a minority through a Savills company.⁶
• Redress scheme Registered with The Property Ombudsman for residential sales.⁹
• Client money protection Neither the scheme nor Propertymark membership confirmed on the registers.
• Basis of the savings claim Published: 1.42 per cent on a late 2022 average price.³

How much does Yopa charge?

Yopa charges from £999 including VAT, on its Pay Later route. On 22 September 2026 Yopa Property Limited published Pay Later bundles at £999, £1,599 and £2,199 including VAT. It published no price for its two other ways to pay, Pay Now and No Sale, No Fee.¹ The three routes also differ in when you pay and what you agree to.

Prices and conditions from the fees page and the payment terms, read 22 September 2026.¹²

The headline "from £999" is the Pay Later price for the cheapest bundle.¹ The bundles themselves are ordinary. Core covers a local agent, photographs, a floor plan, a board and a Rightmove advert. Premium adds unlimited hosted viewings and Zoopla, and Ultimate adds a virtual tour and featured listings.¹ Bought separately, hosted viewings are £400 and an energy certificate is £119.¹

How much is Yopa no sale, no fee?

Yopa does not publish its No Sale, No Fee price: the fees page says prices vary and to ask your agent.¹ No sale, no fee is the traditional estate agency bargain, where the agent carries the risk of a house that does not sell and charges more when it does. Yopa's version includes the Premium extras.¹

Ask for that unpublished price in the same email as the valuation, and set it beside the £999 in the advertising.

Which Yopa payment route fits your sale

• Would owing a fee on a house that has not sold keep you awake?
• Yes No Sale, No Fee Nothing is owed unless it completes. Get the price in writing first, since it is not published.¹
• No Confident it sells inside ten months, and content to use their conveyancing panel?
• Yes Pay Later The advertised price, due at completion or ten months after listing, whichever comes first.²
• No Pay Now, or Pay Later with the opt-out fee Pay Now carries no stated conveyancing condition. Ask the price of both, as neither is published.¹

To weigh a fixed fee against a percentage on your own price, use the estate agent fees calculator.

Get two numbers in writing before you instruct: the No Sale, No Fee price for your home and what their panel conveyancer would charge you. Pay Later only earns the word cheap if it still wins once both are known, and neither appears on the fees page.

Do you have to use Yopa's conveyancer?

On Pay Later, yes. The Yopa payment terms say Pay Later is only available to customers who instruct its conveyancing partner Optimus or the I Am Property panel and use a conveyancer from it.² Pay Now and No Sale, No Fee carry no stated conveyancing condition.¹ The fees page itself carries one line: Pay Later is available to customers who use Optimus to find their conveyancer.¹

Specialist sales have an exit. The terms list matters the panel will not handle, among them agricultural land, equity release, park homes, commercial property and anything with a dispute that could reach court, and say Pay Later remains available on those provided the opt-out fee is paid.² The amount of that fee is not published.

What each payment route asks of you

If you chooseWhat you give up

1. Pay Later, the advertised price What you give up: The choice of conveyancer, unless you pay an opt-out fee that is not published.²
2. Pay Now What you give up: The money up front, before anyone has viewed the house.¹
3. No Sale, No Fee What you give up: A price nobody publishes, which you have to ask an agent for.¹

A conveyancer chosen for you is not automatically a worse one, but the panel firm's charge is a cost the fees page does not show. Before accepting, ask what the panel firm charges for a sale at your price and compare it with one quote of your own. Solicitor fees for a sale sets out the questions to put to any conveyancing quote. If the difference is larger than the saving on the agency fee, the cheaper route was the other one.

Do you have to pay Yopa if you don't sell?

On Pay Later, yes. The Yopa payment terms say that at the end of the ten month marketing period you will be required to pay even if the property has not sold.² On No Sale, No Fee, the fee is paid on completion only.¹

The Pay Later marketing period runs ten calendar months from the day your home goes on the market, and the fee falls due on the first of three events: completion, the end of those ten months, or the day you terminate or withdraw.²

1. 01 You instruct A 14 day cancellation period starts. Letting them list the property inside it is treated as waiving that right.
2. 02 The property is listed The ten month marketing period starts here, not at instruction.
3. 03 A marketing break, if you need one One only, of no more than 14 weeks. Time on a break can extend the period.
4. 04 Ten months, or completion, or withdrawal Whichever comes first. The fee is then due, and can be collected without prior notice.

The fourteen days in the first step are the statutory cancellation period under the distance selling rules, so agreeing to an early listing gives up a legal right.²¹⁶ Withdrawal ends the period and makes the fee due there and then, so changing your mind in month three costs the same as month ten.

Yopa's terms also require you to disclose in writing anyone who expressed interest in buying your home in the three months before the agreement, or the fee is payable if you later sell to them.² If a neighbour or a previous viewer has shown interest, name them before you sign.

Who actually sells your house at Yopa?

A local agent licensed to use the Yopa brand sells your house. The Yopa Property Limited terms say local agents are not employees of Yopa, and that your agent may be substituted at any point during the agreement.²

Some of those agents trade through their own limited companies. The ombudsman's register carries entries for companies such as JB Property Sales Ltd trading as Yopa, registered separately from Yopa Property Limited at the same address.¹⁰ Yopa Property Limited holds its own registration with the scheme for residential sales.⁹

The website does not tell you which of those companies your agreement would name, or whether the person who valued your house will be the one handling offers. Both go on the list of things to ask before you instruct.

Who owns Yopa?

Yopa is majority owned by the Daily Mail group, with a minority stake held by Savills. On the Companies House register read 22 September 2026, Yopa Property Limited is owned by Andor Holdco Limited. Andor's majority holder is DMGV Limited, a Daily Mail and General company, and its minority holder is Grosvenor Hill Ventures Limited, a Savills company.⁵⁶ Yopa Property Limited, company 09120252, was incorporated in July 2014 and is based in Hinckley, Leicestershire.⁴

The ownership chain, read from Companies House on 22 September 2026

The company you contract with

Yopa Property Limited, 09120252⁴

Its owner

Andor Holdco Limited, 75 per cent or more⁵

Majority of Andor Holdco

DMGV Limited, more than 50 and less than 75 per cent⁶

Behind DMGV

Daily Mail And General Holdings Limited⁷

The minority holder

Grosvenor Hill Ventures Limited, 25 to 50 per cent⁶

Behind Grosvenor Hill

Savills Plc⁸

So an online agent positioned against the high street is part owned by Savills, a traditional estate agency, and mostly owned by the group that publishes the Daily Mail.⁷⁸ That says nothing about the service you would get. It is worth knowing when you read a comparison between online and high street agents, wherever it appears.

Companies House publishes ownership in bands rather than exact percentages, so the precise split between the two is not public.⁶

The savings claim, and its vintage

Yopa's homepage offers an average saving of £2,700. The disclaimer under it gives the working: a typical high street commission of 1.42 per cent, applied to the average UK house price in the fourth quarter of 2022, which it puts at £265,195.³ The advertised figure is arithmetic on two chosen numbers rather than a measurement of what sellers saved.

The £2,700 saving, worked on Yopa's own benchmark price of £265,195

• High street commissionAt the disclaimer's 1.42 per cent £3,766 ³
• High street commissionAt the 1.25 per cent its calculator uses £3,315
• Yopa Core on Pay LaterIncluding VAT £999 ¹

Gap at 1.42 per cent: £2,767. At 1.25 per cent: £2,316.

The benchmark is nearly four years old at the time of writing. House prices have moved since, and a percentage fee moves with them, so the saving on today's prices is a different number in both directions. The 1.42 per cent figure is itself widely quoted from a 2018 survey of 2,137 sellers.¹⁴

Replace the advertised saving with your own figure. Take the percentage your local agents actually quote, apply it to your own asking price, and compare it with £999 plus anything you would have to add, such as £400 for hosted viewings.¹

Yopa reviews on Trustpilot, and how they are gathered

Yopa reviews on Trustpilot come from customers Yopa invites, positive or negative. The Yopa Property Limited profile stood at 4.3 of 5 from 25,246 reviews on 22 September 2026, with Trustpilot's note saying the company invites its customers to review.¹¹

• 4.3 of 5 Trustpilot score¹¹
• 25,246 Reviews in total
• 85% At five stars
• 8% At one star

Trustpilot labels invited reviews separately, and they come from the customers Yopa chose to ask, who may not be a fair cross-section of everyone it sold for.¹³ Yopa's own homepage refers to 20,000 or more reviews, a smaller figure than the platform showed on the same day.³¹¹ In the one star reviews, look for which payment route the reviewer was on, since Pay Later and No Sale, No Fee end so differently for a house that does not sell.

The public record

One advertising complaint about Yopa Property Ltd is on the public record, informally resolved on 25 October 2023, and there is no upheld Advertising Standards Authority ruling.¹²

Yopa's dated record

1. July 2014 Yopa Property Limited incorporated⁴ Company 09120252, based in Hinckley, Leicestershire.
2. Fourth quarter of 2022 The benchmark price³ The £265,195 average its savings claim still rests on.
3. 25 October 2023 One advertising complaint¹² Recorded by the Advertising Standards Authority as informally resolved.

An informally resolved case means the advertiser agreed to change or withdraw the advertising without a formal investigation, and the authority publishes no text, so there is nothing to report about what it concerned.¹²

We also found no published ombudsman decision naming Yopa, no trading standards action and no investigative coverage of the company in the national press. Searches miss things, so treat that as the limit of what we found.

Where do Yopa complaints go?

Yopa complaints go to the firm first, then to The Property Ombudsman if unresolved: Yopa Property Limited publishes a complaints procedure and is registered with the scheme for residential sales.⁹ Anyone doing estate agency work must belong to a redress scheme.¹⁵

Name the right company. If your agreement is with a local agent's own company trading as Yopa, the complaint follows that company's registration rather than Yopa Property Limited's.¹⁰ Timing matters as well: complaining does not delay the payment date on Pay Later, so if the argument is about the fee, put it in writing early rather than waiting for the ten month date to arrive.²

What we could not confirm

Is Yopa a good estate agent for your sale?

Yopa's Pay Later route suits a seller who expects to sell inside ten months of listing and would rather keep the difference between £999 and a percentage fee. It is a poor match if you already have a conveyancer you trust, or if your sale is one of the specialist types the panel will not handle. For an unusual property, a short leasehold or a slow local market, Yopa's own No Sale, No Fee route is the one built for the risk of not selling, once you have its price in writing.

If you are weighing an online fixed fee against a local agency, our guide to online and high street agents sets out the three contract terms that separate the models better than the labels do, and how to choose an estate agent covers what to ask any firm before you sign.

Questions people ask

The other ways to sell the same house

Every Yopa route except No Sale No Fee assumes the house sells, and that one has no published price. Get it, then set it against a local commission agent's quote on the same no sale, no fee terms. If a sale by a fixed date matters more than price, an auction or a house-buying company is the other place to look. Each route is costed in the three ways to sell, and other firms are in our company reviews.

Sources

(16)

Numbers in the text link to these. Each was read on the date shown. How we research

1. Fees, bundles and payment options Yopa. Company's own published information. United Kingdom. Read 22 September 2026.
2. Yopa payments terms and conditions Yopa. Company's own published information. United Kingdom. Read 22 September 2026.
3. Yopa homepage Yopa. Company's own published information. United Kingdom. Read 22 September 2026.
4. YOPA PROPERTY LIMITED, company 09120252 Companies House. Official register. England and Wales. Read 22 September 2026.
5. YOPA PROPERTY LIMITED, people with significant control Companies House. Official register. England and Wales. Read 22 September 2026.
6. ANDOR HOLDCO LIMITED, people with significant control Companies House. Official register. England and Wales. Read 22 September 2026.
7. DMGV LIMITED, people with significant control Companies House. Official register. England and Wales. Read 22 September 2026.
8. GROSVENOR HILL VENTURES LIMITED, people with significant control Companies House. Official register. England and Wales. Read 22 September 2026.
9. Yopa entry on the register of businesses The Property Ombudsman. Redress scheme. United Kingdom. Read 22 September 2026.
10. JB Property Sales Ltd trading as Yopa, register entry The Property Ombudsman. Redress scheme. United Kingdom. Read 22 September 2026.
11. Yopa reviews on Trustpilot Trustpilot. Review platform. United Kingdom. Read 22 September 2026.
12. Rulings search for Yopa Advertising Standards Authority. Regulator or enforcement body. United Kingdom. Read 22 September 2026.
13. Trustpilot's review labels Trustpilot. Review platform. Not applicable. Read 14 September 2026.
14. Estate Agent Fees: The Definitive Guide TheAdvisory. Published survey or market data. England and Wales. Read 14 September 2026.
15. Estate Agents Act 1979, section 23A: redress schemes legislation.gov.uk. Legislation. UK. Read 14 September 2026.
16. Consumer Contracts Regulations 2013, regulations 29 to 34: right to cancel legislation.gov.uk. Legislation. UK. Read 14 September 2026.